Friday 17 October 2008

WHAT DRIVES A FEMALE DRIVER ?

A recent survey conducted amongst female drivers on behalf of GM Fleet showed an overwhelming majority of women would put an in-built satellite navigation device at the top of their wish list when it comes to selecting options for their next car.



The survey asked 1,000 female drivers a number of questions about their choices when specifying vehicles, including their must-have options.

When asked what features they would most like to see on their next vehicle, the top choice for women was a satellite navigation system with 30 per cent of the votes, second was an upgrade to their current music system, with either an iPod or MP3 dock (17 per cent) and the third preference was climate control (15 per cent).

Other high scoring options were sun roofs, parking sensors and infotainment systems, while surprisingly less than 10 per cent listed environmental credentials or lower fuel consumption as a consideration in the purchase process.


Further investigation of the favourite specifications in the vehicles currently owned by respondents, showed that climate control again featured strongly with 26 per cent of the votes, but far and away the one thing that lady drivers can’t do without – with 46 per cent of votes - are their stereos.

With residual values of vehicles plummeting those in the know are now turning to Leasing and Contract Hire as the preferred method of acquiring their next vehicle.

With most of the large UK banks and financial institutions now offering a car leasing alternative it falls to consumers to scan the market for the very best new car offers before making their choice. The alternative is to use a Contract Hire and Leasing Broker who operates in the same way that an insurance broker would.

The fastest growing Contract Hire and Leasing broker in the UK is Dynamic Vehicle Solutions and their team of experienced professionals who will not only locate the best manufacturer prices being offered in the marketplace but can match these with the most advantageous finance rates.



For further advice or to find out how Dynamic Vehicle Solutions can help you find the right car with the right Sat Nav at the right price visit them at www.dynamicvehiclesolutions.co.uk or call them on 0845 40 80 321

No comments: